Organic Social
As a Digital Content Creator for CESAR® at Mars Petcare, I develop and execute social media content that aligns with brand strategy and seasonal campaigns. My responsibilities include writing engaging copy, concepting and capturing photo and video content, and assisting with e-commerce and digital assets. I collaborate closely with cross-functional teams to ensure cohesive storytelling across platforms while maintaining the brand’s elevated tone and visual identity.
IG: @cesarcuisine
I grew CESAR’s organic presence in Q1 2025 by producing 28 Instagram creatives that reached 36.1K impressions with a strong 7.05% engagement rate. On Facebook, I delivered 22 creatives that drove 596.5K impressions and a 2.58% click rate—leveraging both video and static formats to boost visibility across platforms.
I create detailed shot lists, wardrobe inspiration, and mood boards to guide our talent and ensure visual consistency across campaigns. I also art direct on set—helping bring the creative vision to life through composition, styling, and real-time collaboration with the team.